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S.O.S for Education

200 UNICEF backpacks were laid in front of the EU to highlight the urgent need to invest in education, after over 1.5 billion children and young people had their learning disrupted by COVID-19 globally.

Client: UNICEF EU Brussels Office
Director – DP: Thomas Maddens
Drone Operation: Creative Droners
Post Production: A Mad Production

The joint UNICEF and European Union installation was launched by Josep Borrell Fontelles, High Representative of the Union for Foreign Affairs and Dubravka Šuica, Vice-President of the European Commission in charge of Democracy and Demography.

A Mad Production facilitated the production and post production of this online video campaign. Filming the installation on the ground, but also from the air – using our partnerships with aerial cinematographers and the required flight authorizations to capture the powerful message from all angles. In post production, we crafted a powerful video with sufficient stopping power and optimized the video for use on various social media platforms, delivering in 16/9, square and vertical video formats.